To reflect the new strategic direction of the company, WPP has launched an evolution of its brand identity.
Superunion and Landor collaborated to create the new identity which represents WPP as a creative transformation company that is dynamic, connected and organised around the needs of its clients.
The logo is made up of many parts that combine to form the whole – a representation of WPP’s people, agencies, capabilities and markets that work together as one for clients.
Edit and Compositing - Meric Pine
3D design - Rezaul Alom and Mel Garber
Sound design - Flume