WPP Rebrand

To reflect the new strategic direction of the company, WPP has launched an evolution of its brand identity.
 
Superunion and Landor collaborated to create the new identity which represents WPP as a creative transformation company that is dynamic, connected and organised around the needs of its clients. 
 
The logo is made up of many parts that combine to form the whole – a representation of WPP’s people, agencies, capabilities and markets that work together as one for clients. 

Edit and Compositing - Meric Pine
3D design - Rezaul Alom and Mel Garber
Sound design - Flume